Capital A client Aeorema Communications plc have acquired Eventful, a London based events agency.
Eventful are a venue sourcing, incentive travel and event management company that works primarily within the luxury retail, IT and oil & gas sectors.
Founded in 2002 by Caroline Lumgair, Eventful provides venue sourcing, event design and management and incentive travel services, primarily in the luxury events sector.
The agency counts brands such as Ralph Lauren and Informa among its loyal portfolio of clients across multiple industries, including manufacturing, oil and gas, professional services, luxury retail, entertainment and finance.
As a board member of the Society for Incentive Travel Excellence (SITE) Great Britain Chapter, Caroline is a well-known figure in this lead growth sector.
Caroline and team will be working within the Aeorema Group, providing specialist knowledge into the organisation of smaller scale and high-value internal corporate meetings, conferences and training.
The Acquisition, which is immediately earnings enhancing and expected to grow fee-based revenues, gives Aeorema entry into the venue sourcing and incentive travel markets, enabling the company to provide a full-service events solution to clients.
Eventful will continue to trade under its own name as a wholly-owned division of Aeorema Communications plc alongside Cheerful Twentyfirst.
The deal provides both agencies with reinforced cross pollination and upselling opportunities. “The acquisition gives Cheerful Twentyfirst and Eventful the opportunity to join forces when tendering for new clients, and working with existing clients, where the combination of the two companies’ skills will be highly complementary,” said Aeorema chairman Mike Hale.
“Recognising we are in unchartered territory with the current COVID 19 virus outbreak, we believe strengthening and adding to the Company’s offerings to current and new clients supports our business model going forward.”
Caroline Lumgair, Founder of Eventful Limited, commented: “I am delighted to be joining Aeorema’s established and respected live events agency. The synergies to be gained from the Acquisition will benefit present and future clients of both Cheerful Twentyfirst and Eventful.“
We wish the team at Aeorema, headed up by CEO Steve Quah, all the best with the new acquisition. Capital A will be continuing to work with the board on acquisition targets building a broad events based business within the Aeorema holding company.