WEEKLY MASTERMIND WITH INDUSTRY EXPERTS
Sir Martin Sorrell is the founder of the world’s largest agency group WPP, he now runs S4 Capital a better, faster, cheaper contender in the global marketing agency world. During Sir Martin’s mastermind he discussed how he would start an agency roll up from scratch.
Felix Velarde is the CEO of 2Y3X, he’s a serial agency founder and group CEO. His mission is to help other agency owners grow and exit at huge multiples. In our agency mastermind with Felix he explained exactly how to build an agency group and exit at maximum value.
Dom is the CEO of Selbey Anderson Group. He has made multiple acquisitions, up to 4 a year, in the short space of time that his marketing group has been operating. During our mastermind call with Dom, he explains how to set up the business and raise capital.
What to expect
The process will take you all the way through from beginning the search, contacting the sellers, requesting information, valuations, offers, negotiations, due diligence and legals.
Each module you will discover exactly how to acquire an agency step by step and if you get stuck with anything we are available to jump in and assist.
The process shows you how to get an agency deal done within three months, by which time you will have a number of targets identified, offers made, negotiations done and legals being finalised.
By the end of the process, you will be an M&A expert and have the confidence to continue making M&A moves on your own. In fact some of our course members have gone on to start their own agency M&A advisory.
Robert Stanwick, CEO – Extra Sauce
Founder at Extra Sauce. The mothership brand for a number of fast growing media and film production companies. Factory Images, Smartphone Films and FilmAI creating content, for names like the BBC, Google, BT, EE, and Elsevier and more.
Will Jeffery, ex CEO – Maverick Media
A media entrepreneur and leader, who has established and owned creative businesses in the UK, Japan and US. Currently working across M&A, consultancy, mentorship and creative production with companies in the video games industry.
From the Capital A school of greatness
All course materials available online for coachees
25 Years of Excellence
Over 25 years of business and mentoring experience
Our Coaching Offering
Build a 360° agency
12 week classes
How to acquire agencies following the exact M&A process as our investment bankers do when we acquire a business for a client.
Group and 1-2-1 guidance
DIRECT 1-2-1 GUIDANCE
We will guide you through the entire process and give you the confidence to find and approach potential acquisition targets.
Self Learning & Guides
Online Self Paced
Do the M&A process at your own pace with your own team saving you high costs from advisories, lawyers and accountants. No special skills or know-how required.
We will walk you through how to find an agency, approach the owners, value the business and make an offer, through to acquiring the businesses.
All 10 modules are below. These are all pre-recorded video courses, except for week 1 induction and the kick off call. As part of the group’s mastermind there is a weekly live Q&A each Friday afternoon and a private LinkedIn group for all our members to share tips and progress.
- Why do deals?
- How can you build your agency through M&A
- Examples of financing deals
- Examples of structuring deals
- Building your team
- Kick off call
- Identifying strategic objectives
- Identifying acquisition targets
- Creating your search
- Module 1
- Getting search ready
- Setting up, tools, software
- Building the long list, why so long?
- Researching targets and crossing off dead ends
- Module 2
- Collecting data on targets
- Working your network
- Contacting the companies
- RESOURCE: Email Outreach Script
- Dealing with the company responses
- Building up a calendar of calls
- Module 3
- Screening the owners and comparing the businesses
- Selling yourself, what’s your vision?
- Seller benefits
- Requesting information, financial information, and Company Information
- Module 4
- Modelling acquisitions
- Cultural fit
- Exploring the processes within the agency and how they will integrate with our with your team
- Module 5
- Delving deep into financials and the process
- Valuations quick ‘n’ dirty
- Valuation models
- Normalising EBITDA
- Module 6
- Making offers
- Offer letter
- Psychology of sellers
- Building the deal
- Seller finance
- Overcoming seller hurdles
- Module 7
- Due diligence
- Check list
- Setting up the data room
- Issues to look for during due diligence
- Module 8
- Closing the deal
- RESOURCE: Share Purchase Agreement
- Negotiating tactics
- Avoiding deal fatigue
- Module 9
- Financing the deal
- Tax implications
- Cash flowing the acquisition
- Module 10
- Integrating the companies post sale
- Staying on course
- Leveraging for your next deal
Why learn how to build a 360° agency?
Acquire Businesses With Confidence
Anyone who can run a business can acquire another one with high legal and financial fees. This is a myth peddled by investment banks.
Unprecedented M&A Opportunities
Take advantage of the massive M&A opportunity as there are thousands of agencies are currently below market value.
Lots of easy cash on the market, COVID loans and investor money to take advantage of.
Scale Up Into Your Pivot
Businesses forced to pivot are now scaling up by acquiring another business with a reputation in the area they’ve pivoted to or with more clients.
Build New Services For Your Clients
Offer new products or services to your clients. Acquire DTC e-commerce businesses or content creators/channels.
Weekly Group Sessions
There are weekly group sessions with our members on Zoom and in our exclusive Facebook group for agency M&A enthusiasts.
How to build your agency, e-commerce business or media company through acquisitions
12 week class
Done With You M&A
A four week coaching course including all the basics, finding targets, approaching owners, financing deals, valuing businesses, making offers, due-diligence, closing deals, legals, contracts, integration after the deal is done.
Why Learn With Us?
Established for Over 25 Years
Our founders have been in the agency, media and events business for over 25 years
Unprecedented M&A opportunity
Take advantage of current unprecedented market conditions.
Save huge legal & accountancy fees
No expensive professional fees required to acquire businesses until you are at agreement stage.
Learn everything an investment bank does
Learn how an investment bank does M&A but charges tens of thousands for.
Learn From Home
Online Coaching Course
- Tonnes of opportunities with below value businesses available
- Learn exactly how to find and approach off market busineses
- Save huge legal and accountancy fees
- Learn everything an investment bank does but charges tens of thousands for
- Opens up opportunities to grow your business with M&A
Andy has worked with some of the largest digital and media companies in the world including MSN, Universal Music, Yahoo!, Hearst, Bertelsmann, Northern & Shell and AOL. He has worked for Reach Media (formerly Mirror Group), MTV and was the founder of Gigwise.com. Andy exited Giant Digital in 2016 and has since helped other founders to exit their creative businesses. He also works with many larger agencies and PLCs to acquire creative companies, specialising in off market acquisitions.
What Our Clients Say
A professional service, knowledgeable and trusted to represent Aeorema PLC. The industry is short of consultants that offer a similar search service like Capital A’s.
CEO Aeorema Communications PLC (CheerfulTwentyfirst)
Having worked with the Capital A team, I can happily endorse the professional services they provide. Capital A can help you turn your business into a leading agency in the market. I recommend them highly.
Group Executive Director, Smyle Group Ltd