YouTube Creators Are Like Publishers and Ad Agencies
YouTube is the place to be for content creators and businesses; according to a 2020 YouTube statistic, almost 5 billion videos are watched on this platform every day. The most successful YouTubers today are those who started a channel very early on and by their...
Big Brands go 360º
You know The Curve we’re talking about is not only hockey stick growth and ahead of the trend is the acceleration towards a business model where a brand controls 360º of its conversation with its customers. This has been the norm for DTC brands born on the internet...
The Complex Virtual Revolution
Complex Networks is an American media company that targets millennials and Gen Z. Dating back to 2002, the company was started by Eckō Unltd brand founder Marc Ecko with the aim to promote men’s fashion. Over time, the company widened its scope to encompass youth...
The Gloss Boss
The Gloss Boss Emily Weiss is the face and mind behind one of the most popular beauty brands in the world: Glossier. What’s outstanding about her story is that the brand started as nothing more than a blog, taking the beauty industry by storm and drastically changing...
Sir Martin Sorrell’s Strategy to Success
Sir Martin Sorrell’s Strategy to Success Peter Jones, Duncan Bannatyne, Theo Paphitis and Deborah Meaden are all successful UK entrepreneurs whose names your average Brit would know. However, one name which has flown somewhat under the radar but deserves similar...
Keep rolling, rolling, rolling, rolling up
Keep rolling, rolling, rolling, rolling up Knowing how to best proceed in today’s market is a difficult task, especially when there are so many different strategies a company can adopt to improve their revenue and stay afloat. One of the best approaches, especially...
The true potential of AR and VR technologies
The true potential of AR and VR technologies When we hear about virtual reality and augmented reality we used to think about the movies and gaming industries. Now we’re hearing about the use of VR and AR almost every day, with lockdown in full swing for the second...
How to win friends and influencers like Billion Dollar Boy
How to win friends and influencers like Billion Dollar Boy Billion Dollar Boy is a London-based global influencer agency which is lucratively capitalising on social media. Founded in 2014 by three friends (CEO Edward East, President Permele Doyle and CSO Thomas...
