Capital A are pleased to announce that their client Smyle Group has successfully closed their acqusition of UK-based sports production and fan engagement agency The Sports Presentation Company.
The Sports Presentation Company, founded by Andy Friedlander in 2011, creates stadium/arena and fanzone experiences for UK and International properties including the English Football League, England Netball, Harlequins Rugby, UCI & British Cycling, FIFA Beach Soccer, FIBA Basketball and the Pan American Games at venues including Wembley, Twickenham, Tottenham Stadium, Manchester Arena, The O2 and velodromes, courts, pools and arenas across the UK.
The acquisition will enable The Sports Presentation Company to realise ambitious domestic and international growth plans and access Smyle’s broad range of strategic, content, creative, production and measurement expertise.
Smyle Group are backed by private equity firm Rockpool.
